How to start your freelance hair and makeup business in the uk step-by-step

How to Start Your Own Freelance Hair & Makeup Business in the UK (Without Losing Your Mind)

So, you’ve decided to take the plunge and start your own freelance hair and makeup business—congrats! Welcome to the world of early morning brides, last-minute bookings, and hauling around a suitcase of makeup heavier than your own body weight. It’s a wild ride, but trust me, it’s worth it.

Here’s a step-by-step guide to help you get started, minus the fluff.

Step 1: Get Your Skills on Point

If you’re already a trained hair and makeup artist—great! If not, invest in a solid course from a reputable school (or several). The UK is full of amazing training academies, so pick wisely. And remember, YouTube tutorials are not the same as professional training.

A makeup artist practising on a model, surrounded by brushes and palettes

Step 2: Get Legal (Yes, It’s Boring, but Necessary)

Register as self-employed with HMRC (you have to pay tax, sorry).
Get public liability insurance—because accidents happen, and no one wants to get sued over a dodgy eyelash application.
If you’re working with bridal clients, contracts are your best friend. Protect yourself and your business.

Step 3: Build Your Kit (Without Going Broke)

You do not need to buy every product on the market. Focus on high-quality, versatile products that suit all skin tones and hair types. Pro brands like MAC, NARS, and Charlotte Tilbury are great investments, but budget-friendly staples (hello, Maybelline mascaras) have their place too.

A well-organised professional makeup kit

Step 4: Create a Killer Portfolio

People book with their eyes, so your work needs to be showcased properly. Get some models (friends, family, or actual models) and do test shoots. Make sure you take before and after photos in really good natural or synthetic lighting. Videos are very effective. Phone cameras are so good these days, you don’t need a professional camera but it will help to get some professional ones done. You can always collaborate with a photographer to keep costs to a minimum.

A makeup artist taking professional shots of a model with a glowy, bridal look

Step 5: Get Online & Be Seen

Instagram & TikTok: Show your work, post transformations, and engage with potential clients.
Website: A simple, elegant site with your portfolio, prices, and contact info is a must.
Google Business Profile: So people can actually find you when they search “wedding makeup artist near me.”

Step 6: Start Booking Clients

Offer discounts for first-time clients to build your reviews.
Network with photographers, bridal boutiques, and wedding planners.
Always be professional—word of mouth is gold.

A happy bride hugging her makeup artist after a stunning makeover

Step 7: Price Yourself Properly (Don’t Work for Peanuts)

Know your worth! Research local rates and price accordingly. Cheap prices scream “inexperienced,” and you will burn out if you undercharge. Always look at your local rates to get a rough idea of how much people are charging.

Step 8: Stay Organised & Keep Learning

Invest in a good booking system (or at least a solid spreadsheet).
Keep your kit sanitised (no one wants pink-eye).
Take regular masterclasses to stay ahead of trends.

it’s your turn!

Starting your own freelance hair and makeup business isn’t just about being good with a makeup brush—it’s about running a business. But if you’re passionate, professional, and persistent, you’ll build a brand that keeps you booked and busy.

Now, go forth and glow up the world!