Where to Find Bridal Hair and Makeup Clients in the UK

As a bridal hair and makeup artist in the UK, getting clients is key to building your business. Whether you’re just starting out or looking to expand, knowing where to find brides who need your services is essential. Luckily, there are plenty of places you can tap into to grow your client list. From social media to networking with other vendors, here’s a breakdown of the best places to find clients and how you can keep them coming back for more!

Social Media

Social media is one of the best tools we have as artists to show off our work. Instagram is perfect for sharing pictures of your brides, before-and-after shots, and even little behind-the-scenes clips to let people see your process. TikTok and Instagram is amazing too—it’s so fun and great for posting short videos, like transformations or quick bridal makeup tips. Brides also love Pinterest for planning, so creating boards with your work can really help you get noticed.

Flyre.life

Flyer.Life is a growing platform designed specifically for beauty professionals, making it a great place for bridal hair and makeup artists to find new clients. It allows you to create a profile, showcase your portfolio, and offer custom packages, all while managing bookings easily through the platform. By listing your services on Flyer.Life, you can reach brides actively looking for artists in the UK, streamlining the booking process and expanding your client base with minimal effort. It’s an ideal platform for artists who want to focus on their craft while gaining exposure to a broader audience.

https://flayr.life

Secret Spa

Secret Spa is an app that connects beauty professionals with clients looking for luxury services, which is perfect for bridal makeup and hair. Signing up on Secret Spa means you’ll get access to clients who are specifically looking for premium services—and since the app handles all the marketing, it frees you up to focus on your craft.

Gumtree

Gumtree might seem like an unexpected choice, but it’s actually a really good platform for advertising your services. It’s free to post ads, and it’s widely used across the UK. Brides searching for local beauty services will often check Gumtree, so make sure your ad is eye-catching and includes photos of your work. You never know what kind of opportunities might pop up from a simple ad!

Build a Website

Having a website is super helpful, even if it’s a simple one. You can use it to showcase your portfolio with beautiful photos of your work and include a way for brides to get in touch with you. If you want to go the extra mile, you could write a blog with advice like “How to Get the Most Out of Your Wedding Hair and Makeup Trial.” Don’t forget to make sure brides in your area can find you by including location-based keywords, like “Bridal Makeup Artist in Birmingham.”

Work with Other Wedding Businesses

Teaming up with other wedding vendors is a great way to get more work. Photographers, florists, wedding planners, and dress shops often need someone like us to make their shoots look amazing. You could do collaborations or even styled photoshoots to show off what you can do while building connections with people in the industry.

Meet Brides at Wedding Fairs

Wedding fairs are a brilliant way to connect with brides directly. You can set up a stall and showcase your work, chat with brides-to-be, and maybe even do a small demo to show them what you’re all about. It’s also a great opportunity to hand out business cards or flyers.

Online Listings and Reviews

Getting listed on wedding directories like Hitched or Bridebook is a must. These are places where a lot of brides go to find artists like us. Make sure you ask happy clients to leave reviews there—it makes such a difference when new clients can see feedback from real brides. You can also try Flyre.life or SecretSpa

Word of Mouth

Word of mouth is so powerful in this industry. When a bride loves what you’ve done, she’s likely to tell her friends. You can also encourage referrals by offering discounts or small perks for clients who recommend you to others.

Offer Trials

Brides love to try things out before the big day, so offering a trial package can make a big difference. You can promote these trials as a way for them to see your work and make sure it’s a perfect fit.

Use Google My Business

Setting up a Google My Business profile is so useful. It helps your business show up in local searches when brides are looking for a makeup artist nearby. Plus, reviews on Google are just as important as the ones on wedding directories.

Advertise Locally

Local advertising still works wonders. You can use platforms like Gumtree, Nextdoor, or even local Facebook groups to reach brides in your area.

Share Your Knowledge

Creating content is a fantastic way to connect with potential clients. Share your expertise by posting makeup tutorials, bridal tips, or skincare advice on social media or your blog. You could even create a free resource, like a “Wedding Beauty Checklist,” to help brides get ready for their big day.

Collaborate with Influencers

Another great idea is to work with local influencers or bloggers in the wedding world. If they share your work with their audience, it can really boost your visibility.

Invest in Ads

If you’re ready to take things up a notch, consider running ads. Facebook and Instagram ads can target brides in your area, and Google Ads can help you show up when someone searches for a makeup artist nearby.

Keep Networking

Networking is so important. Join local business groups or wedding communities to meet other vendors and potential clients. You never know what connections might lead to new opportunities.

Make Testimonials Shine

When a bride gives you great feedback, share it! Testimonials and reviews are a big trust builder, so showcase them on your website and social media.

Seasonal Offers

Offering special deals during popular booking times, like the start of the year, can bring in more clients. You could also create gift vouchers for trials—it’s a great option for bridesmaids or family members to gift the bride.

Let me know what you think of these!